Amir Avivi (; born 16 April 1969) is a retired Israeli brigadier general at Israeli Defense Forces. He served as a military lieutenant at the Defense Establishment Comptroller Unit, he was the commander of Sagi Brigade and the chief of Israeli general and politician Moshe Ya'alon.
In 2020, he founded the NPO "Habithonistim" (הביטחוניסטים) which consists of mainly high-ranking members of the Israeli security forces, and has been its leader ever since. In May 2023, Avivi's book No Retreat: How to Secure Israel for Generations to Come (לא נשוב אחור: כיצד נבטיח את ביטחון ישראל לדורות) was published.
In June 2020, Avivi and members of the "Habithonistim" met with Israeli Prime Minister Benjamin Netanyahu, in order to support Trump peace plan. Avivi emphasized that the United States recognition is very important to the implementation of the move and that this is an historic opportunity to make peace.
In 2023, Avivi was ranked 37th on the Jerusalem Post's list "50 Most Influential Jews in the World".
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